19. März 2026 19:00
Phil Winters
We’re all constantly making decisions – what to buy, who to trust, what ideas to believe. And in a world where everyone’s trying to sell something – whether it’s a product, a service, or a story – understanding how people actually make choices has never been more important.
This session takes a practical, real-world look at decision-making from the customer’s point of view. Through relatable examples and interactive discussion, we’ll explore what drives people’s choices, what they really need, and how behaviour plays a bigger role than we might think. Bring your questions – the session is designed to be engaging and hands-on.
For further information please have a look at the following video: Intro to DBG
Phil Winters has spent over 40 years championing one big idea: understanding the customer perspective changes everything. Internationally known as “The Father of Customer Intelligence”, Phil helped shape how organizations around the world use data and insights to build stronger customer relationships and deliver real value.
Throughout his career, he’s worked with more than 300 organizations across industries helping them rethink strategy, design better experiences, and make smarter decisions. Known for his practical approach and sharp storytelling, Phil is a seasoned keynote speaker who brings real-world lessons to life with clarity and humour.
Though now officially retired, Phil still takes on the occasional speaking gig or passion project for the fun of it. His goal? To spark fresh thinking about how we see customers, data, and the decisions that connect the two.
Please register for the Presseclub and Teams by March 17 via DBG.Rhein-Main@debrige.de
Registered Teams-participants will receive login details on March 18.Presentation
19. März 2026 19:00
Phil Winters
Veranstaltungsort
Frankfurter Presseclub and virtual via Teams
Ulmenstraße 20
60325 Frankfurt
We’re all constantly making decisions – what to buy, who to trust, what ideas to believe. And in a world where everyone’s trying to sell something – whether it’s a product, a service, or a story – understanding how people actually make choices has never been more important.
This session takes a practical, real-world look at decision-making from the customer’s point of view. Through relatable examples and interactive discussion, we’ll explore what drives people’s choices, what they really need, and how behaviour plays a bigger role than we might think. Bring your questions – the session is designed to be engaging and hands-on.
For further information please have a look at the following video: Intro to DBG
Phil Winters has spent over 40 years championing one big idea: understanding the customer perspective changes everything. Internationally known as “The Father of Customer Intelligence”, Phil helped shape how organizations around the world use data and insights to build stronger customer relationships and deliver real value.
Throughout his career, he’s worked with more than 300 organizations across industries helping them rethink strategy, design better experiences, and make smarter decisions. Known for his practical approach and sharp storytelling, Phil is a seasoned keynote speaker who brings real-world lessons to life with clarity and humour.
Though now officially retired, Phil still takes on the occasional speaking gig or passion project for the fun of it. His goal? To spark fresh thinking about how we see customers, data, and the decisions that connect the two.
Please register for the Presseclub and Teams by March 17 via DBG.Rhein-Main@debrige.de
Registered Teams-participants will receive login details on March 18.Presentation